The
Global Corporate Website Index

The corporate website is experiencing a renaissance

Leading global companies are increasingly looking for the corporate website to become the epicenter in their dialogue across stakeholder groups. New technologies and digital maturation enable this transformation to create meaningful, value-adding and relevant experiences for users throughout every stage of their decision journeys.

Rank Company Score Industry Country
01 Nike
89
89
Retail United States
02 H&M
89
89
Retail Sweden
03 Chevron
88
88
Energy United States
04 L'Oreal
86
86
Retail France
05 Samsung
84
84
Technology South Korea
06 GSK
84
84
Pharmaceutical United Kingdom
07 AXA
83
83
Financial France
08 Cisco
82
82
Technology United States
09 Inditex
81
81
Retail Spain
10 Microsoft
80
80
Technology United States
11 Roche
80
80
Pharmaceutical Switzerland
12 Intel
79
79
Technology United States
13 GE
79
79
Technology United States
14 Apple
79
79
Technology United States
15 McKesson
78
78
Pharmaceutical United States
16 Airbus
78
78
Aerospace & Defense France
17 Glencore
78
78
Industrial Goods Switzerland
18 Audi
76
76
Automotive Germany
19 HP
76
76
Technology United States
20 Vodafone
75
75
Technology United Kingdom
21 Ford
75
75
Automotive United States
22 BMW Group
74
74
Automotive Germany
23 Goldman Sachs
73
73
Financial United States
24 Google Alphabet
72
72
Technology United States
25 IBM
72
72
Technology United States
26 American Express
71
71
Financial United States
27 Honeywell
71
71
Industrial Goods United States
28 Oracle
71
71
Technology United States
29 Porsche
70
70
Automotive Germany
30 Maersk
70
70
Transport Denmark
31 Siemens
70
70
Technology Germany
32 Ikea
70
70
Retail Sweden
33 Toyota
68
68
Automotive Japan
34 Citi Group
67
67
Financial United States
35 Canon
67
67
Technology Japan
36 Johnson Controls
67
67
Industrial Goods United States
37 Bayer
66
66
Pharmaceutical Germany
38 Procter and Gamble
66
66
Retail United States
39 Pfizer
66
66
Pharmaceutical United States
40 Eli Lilly
65
65
Pharmaceutical United States
41 Kellogg's
65
65
Food & Beverage United States
42 Philips
65
65
Technology Netherlands
43 Exxon Mobil
65
65
Energy United States
44 Shell
64
64
Energy Netherlands
45 Ebay
64
64
Retail United States
46 Pepsico
64
64
Food & Beverage United States
47 United Technologies
64
64
Industrial Goods United States
48 Sysco
64
64
Food & Beverage United States
49 TIAA
63
63
Financial United States
50 Daimler AG
61
61
Automotive Germany
51 Allianz
61
61
Financial United States
52 Novartis
61
61
Pharmaceutical Switzerland
53 Caterpillar
61
61
Industrial Goods United States
54 3M
60
60
Retail United States
55 UPS
59
59
Transport United States
56 SAP
59
59
Technology Germany
57 JP Morgan
58
58
Financial United States
58 Nestlé
56
56
Food & Beverage Switzerland
59 Phillips66
56
56
Industrial Goods United States
60 Coca-Cola
54
54
Food & Beverage United States
61 Aramco
54
54
Energy Saudi Arabia
62 Accenture
53
53
Technology Ireland
63 Total
53
53
Energy France
64 Boeing
53
53
Aerospace & Defense United States
65 BP
52
52
Energy United Kingdom
66 General Dynamics
52
52
Aerospace & Defense United States
67 The Walt Disney Company
52
52
Retail United States
68 INTL Space FCL Stone
52
52
Financial United States
69 Anheuser-Busch InBev
51
51
Food & Beverage United States
70 Basf
51
51
Industrial Goods Germany
71 Lockheed Martin
51
51
Industrial Goods United States
72 Archer Daniel Midland
50
50
Industrial Goods United States
73 World Fuel Services
49
49
Energy United States
74 Valero Energy
49
49
Energy United States
75 Gazprom
48
48
Energy Russia
76 General Motors
47
47
Automotive United States
77 McDonald's
46
46
Food & Beverage United States
78 DOW
45
45
Industrial Goods United States
79 PetroBras
43
43
Technology Brazil
80 Energy Transfer Equity
31
31
Energy United States
Show + all

06 Key Parameters Driving
the Transformation of the .COM

  • Search

    A corporate website’s search functionality should provide the user with an experience that surpasses the intelligence now expected from Google – as the brand ought to know more about its own products and offerings, as well as their relevance to the user. Effective integration of machine learning not only improves search results for the corporate website but is critical to facilitating the information journey.

  • Information Journey Alignment

    The ability to understand different stakeholders’ content needs at each stage of their information journey enables a website to dynamically tailor the experience with relevant material. Rather than structuring content on the company’s own internal setup, it is necessary to create a more customer-centric mindset. In other words, the content architecture and navigational infrastructure should be adapted to the information journey.

  • Content

    Top-performing corporate websites ensure that the user’s needs are put front and center. Data-driven identification of the audience’s usage of vocabulary and semantics is key for developing the correct website content strategy. In combination with the information journey alignment, the resulting content architecture should accommodate a “circular flow” on the site to ensure the user does not reach any “dead ends.” 

  • Storytelling

    A brand story is more than a narrative about its origins; it is a showcase of the brand’s purpose, values and reason for existence. Successful storytelling elevates brand trust and enables the corporate website to garner user interest in earlier stages of their decision-making process.

  • Personalization

    Tailored experiences are no longer a privilege but an expectation. When a brand’s own data is combined with 3rd party data and digital behavior patterns, the opportunity for a more relevant customer experience increases. True personalization starts with content that answers a user’s information needs at the critical points of their discovery process. 

  • Technology

    The appropriate technology stack enables transforming the .com from a brochure catalog experience to an intelligent engine that supports both brand and business objectives and is able to harvest customer insights to inform the company's marketing and business decisions. 

     

Vertic is an award-winning global independent digital agency dedicated to creating groundbreaking solutions. The name Vertic echoes of its Nordic heritage, deriving from the Old Norse letter or rune "Dagaz", which means ‘day'.  In countries with long nights and dark winters, a new day signifies transformation and bold change.  It is Vertic's mission -through a foundation of strategy, creativity and technology - to shed light on bold change to help clients grow.

Vertic has created a business marketing model called ‘Share of Life™' that underscores how a relationship between brand and customer can last a lifetime. Vertic recently launched GE.com, SAP Ariba.com CSL.com and ROCKWOOLGGROUP.COM

Learn more at vertic.com

Contact

Loading...

Thank you for your interest. We will be in touch with you soon.